Meet Noah Persin, the Eclectic Entrepreneur Creating Oregon’s Largest Cannabis Distribution Company
Noah Persin has created a full-service cannabis company unlike any Oregon’s cannabis industry has ever seen.
Written by calvin./CHANCE
Noah Persin is an interesting man, to say the least. Born and raised in Chicago, Persin made his way to Oregon as a teenager searching for adventure. At the age of 19, he traveled across country on a beat up motorcycle, seizing adventure wherever he could, abruptly ending his journey in Oregon. Now, almost 30 years later, he is filling one of the biggest voids in Oregon’s cannabis industry: wholesale distribution. Having already participated in the cannabis industry through international wholesale glass distribution, data mining and creating a trade group amongst Oregon cannabis entrepreneurs; Persin’s latest mission is to establish one of the state’s largest cannabis businesses.
Established in 2016, GreenSea Distribution consists of local cannabis entrepreneurs of all backgrounds, coming together to put their expertise towards serving the cannabis industry like no one before them. An OLCC licensed wholesale distributor, GreenSea also offers marketing, consulting and staffing services for cannabis businesses both in Oregon and throughout the country. Known for their branding, marketing, packaging and consulting services, GreenSea has helped a number of businesses expand their reach either through direct distribution sales or the implementation of successful marketing campaigns. Additionally, GreenSea offers an array of Oregon-specific compliance consulting, helping local businesses adhere to the state’s strict cannabis guidelines. Indeed, they seem to have a role in almost every aspect of Oregon’s budding new industry.
Recently, PNW CannaReviews asked me to host an interview with Persin regarding his time with GreenSea. I had the pleasure of speaking with him, discussing his time in the industry and the importance of GreenSea’s role within the industry.
Read the full transcript below:
calvin./CHANCE, PNW CannaReviews: Noah, thank you for taking some time to speak with me. For those of us who may not be familiar with you or your company GreenSea Distribution, would you briefly introduce yourself?
Noah Persin, GreenSea Distribution: Hello, Calvin. My name is Noah Persin and I am the CEO and founder of GreenSea Distribution. We are a one-stop-shop wholesale distribution, marketing, consulting and staffing company in the cannabis industry. Based out of Eugene, Oregon, GreenSea works with both cannabis and durable products.
calvin./CHANCE: What initially inspired you to establish GreenSea Distribution?
Noah Persin: I identified a need in an already product saturated market. When people think of the cannabis industry, they almost always feel as though there are only three routes: grower, processor or retail. So I went with the old adage: ‘One in ten miners will strike gold, but they all need pick axes’. I chose to sell the pick axes.
calvin./CHANCE: Your company offers an array of services; everything from marketing and compliance consulting to full-service cannabis distribution. How are these services inter-related?
Noah Persin: Marketing/sales and distribution have a natural relationship. Compliance consulting is the really the result of having to navigate a difficult industry ourselves and needing our clients to be up to speed for the mutual good of our businesses. Also, our services all have the same client base, so it made sense. GreenSea was its own first client in marketing and compliance consulting.
calvin./CHANCE: Interesting. Tell me, what makes GreenSea Distribution unique in Oregon’s cannabis industry?
Noah Persin: I’d like to think that GreenSea’s uniqueness is that it’s really just based on a traditional marketing and distribution model. GreenSea isn’t trying to reinvent the wheel, we’re just painting it green.
calvin./CHANCE: Ha, that’s a great way to think about it. What is GreenSea’s five year plan?
Noah Persin: Well, let us just get through 2017. We can sit down again in the future and I’ll tell you then.
calvin./CHANCE: Sounds like a plan! I appreciate you taking the time to speak with us today, Noah. GreenSea Distribution is one of the most fascinating cannabis companies I’ve been asked to profile. I certainly think sky is the limit for your business. Best of luck to you and your team.
Noah Persin: My pleasure. Thank you for the opportunity and thank you for the sentiment. Have a great holiday season and happy new year!
By all accounts, GreenSea is the largest cannabis wholesale distribution company in Oregon. Think of GreenSea as the Sysco of the cannabis industry. They serve dispensaries throughout the state, helping mom-and-pop businesses operate on a larger scale by introducing them to their addressable market. If any Oregon cannabis company plans to expand nationally, when legally possible, it would seem smart to bet on GreenSea. Given their robust business model and well-connected executive team, they are equipped to distribute cannabis not only in Oregon, but wherever they are legally allowed to operate.